Articles from MiQ

Global programmatic media partner MiQ today announced the appointment of Marion Hargett as U.S. Chief Revenue Officer. Joining from her most recent post as Vice President of Business Development for The Trade Desk, she brings with her 20+ years of transformative experience across programmatic, advanced TV, and digital media that will prove instrumental in her leadership of revenue growth initiatives for MiQ's largest market.

MiQ, a leading global programmatic media partner, has appointed Brian Whipple to its Global Statutory Board, reinforcing the company’s focus on delivering smarter, tech-enabled programmatic advertising solutions. Whipple, the longtime CEO of Accenture Interactive, brings decades of experience building tech-powered marketing businesses and scaling high-performing teams worldwide.

Global programmatic media partner MiQ today announced the launch of its Hospital & Doctor Influence (HDI) measurement solution. In partnership with PurpleLab, this first-to-market offering enables hospital marketers to directly measure the impact of digital advertising campaigns on patient visits, addressing a long-standing gap in healthcare marketing analytics to date.

Global programmatic media partner MiQ today announced plans to acquire Pathlabs, the Media Execution Partner (MEP) that provides end-to-end digital media execution services to independent agencies. This move marks another major milestone in MiQ's business evolution, as it continues to accelerate growth and deliver programmatic excellence across the entire digital advertising ecosystem.

MiQ, global programmatic media partner, has promoted Charlie Neer and Erin Madorsky to co-Chief Executive Officers for the U.S. This strategic move allows MiQ to capitalize on the duo's combined expertise and track record of success, as the company continues to experience strong momentum and performance in its largest market and deliver on its mission to service programmatic excellence for the entire digital advertising ecosystem.

As the 2024 presidential election heats up, leading programmatic media partner MiQ has unveiled new election TV data that exposes a significant frequency imbalance in political advertising: 20% of households received over 80% of ad impressions on both CTV and linear TV, highlighting the urgent need for political advertisers to reassess their media buying strategies.

MiQ's unwavering commitment to improving the digital advertising ecosystem – coupled with a proactive approach to fulfilling the needs of advertisers – has fueled ongoing success for the business, including outperforming industry growth for the year and realizing strong momentum in Q1 2024 alone. Today, the leading global programmatic media partner announced several strategic U.S. leadership hires that will prove instrumental in further scaling the business and elevating client service moving forward.

MiQ today announced the acquisition of French media governance and data quality company, Grasp. This marks MiQ’s third significant financial investment to date, as part of its long-standing commitment to making the digital advertising ecosystem and experience better for all advertisers.

MiQ, the leading global programmatic media partner, today announced several strategic hires as part of the company's commitment in shaping the future of programmatic, further cementing its position as the preeminent authority on digital advertising for customers and the industry at large.

In today’s current climate, where DEI efforts are being deprioritized by many organizations and significant workforce changes have impacted this discipline in new and challenging ways – MiQ, the leading global programmatic media partner – remains at the helm of igniting and inspiring change. Today, the company released its third annual Inclusion, Diversity, Equity, and Accountability (I.D.E.A.) Report, of which the findings indicate consistent progression towards more inclusive and equitable representation within the company during 2022, and offers a snapshot of how it’s laying the groundwork for change in 2023 and beyond.

MiQ, a leading global programmatic media partner, today proudly announced the appointment of esteemed media and technology leaders Zillah Byng-Thorne and Rob Norman as non-executive directors to its Global Statutory Board.

In 2023, CPG marketers face many hurdles to find and engage their ideal shoppers. Today, global programmatic media partner MiQ announced a new shopper intelligence solution, Consumer Link, built to help CPG brands navigate a fragmented programmatic ecosystem without compromising on audience insights and personalization.

As part of its ongoing commitment to addressing pollution caused by online media delivery, leading global programmatic media partner MiQ today announces a new partnership with groundbreaking streaming tech provider, SeenThis. Together, the pair are modernizing creative delivery for eco-conscious brands and agencies, using the power of streaming to advance more sustainable MiQ-driven campaigns across the world.

Today, MiQ, the world’s largest global independent programmatic media partner for brands and agencies, announced it has secured a spot on the Ad Age Best Places to Work 2023 list, under the category for companies with 200+ employees. The annual award ranks 50 companies in the marketing industry that lead the pack surrounding factors such as pay and benefits, corporate culture, and leadership that goes above and beyond to overcome today’s biggest challenges, some of which include a weakened economy, evolving media market, and a constrained talent pool.

MiQ, the global programmatic media partner, today announced it has been recognized as an Advertising & Marketing honoree in Inc.’s Power Partner Awards. The inaugural list celebrates B2B organizations that are instrumental partners in powering success for businesses of all sizes.

In its commitment to enabling the next generation of programmatic advertising, MiQ, the global programmatic media partner, today announced the acquisition of UK-based AirGrid, the privacy-first audience platform. Powered by edge computing, AirGrid adds critical publisher-focused technology capabilities and proprietary data to MiQ’s extensive solution suite, accelerating its leadership in shaping the cookieless future for clients.

Today, MiQ – the global programmatic activation partner – announced the launch of CookielessIQ, the first ever cookieless “readiness” assessment for advertisers, designed to further optimize their campaigns ahead of the deprecation of third-party cookies. The CookielessIQ score represents an advertiser’s progress in minimizing cookie reliance, offering the deep visibility needed to benchmark efforts and establish test and learn mechanisms far in advance of deprecation timelines to ultimately identify the best methods for driving programmatic performance in a privacy-compliant fashion, all without sacrificing results.

As 2022 political races begin to heat up and the 2024 presidential election looms overhead, MiQ – a global programmatic media partner – has released the findings of an eye-opening report. Titled, The Political Media Remix: How Digital Can Make Political TV Buys Smarter, the findings show that both Republican and Democratic advertisers missed between 25-40% of potential voters during the 2020 and 2021 election cycles by relying on existing linear TV strategies – more than enough of a gap to make a huge difference in races with little-to-no margin for error.

As companies target ways to minimize their carbon footprints and achieve climate goals and commitments, global programmatic media partner MiQ has announced that the company is working with agencies and brands to execute carbon neutral digital advertising campaigns. This new offering, powered by Scope3 – the source of truth for supply chain emissions data – delivers the ability to measure, report, reduce, and offset carbon emissions across the supply chain, helping customers make carbon-aware decisions regarding their digital advertising spend.

Today, leading global programmatic media partner, MiQ appointed two new SVPs to its leadership team. In their new roles, Oscar Rondon will serve as Senior Vice President of Partnerships and Daniella Krieger as Senior Vice President of U.S. Marketing. Combined, the two will be instrumental to the company's continued growth and momentum in the U.S., including strengthening MiQ’s foothold as a leader in advanced TV.

Today, leading global programmatic media partner MiQ and award-winning ad platform Contobox™ have announced an exclusive partnership that will improve Dynamic Creative Optimization (DCO) capabilities to deliver best-in-class dynamic creative for customers, strengthen and enhance consumer experiences, and optimize greater campaign results.

Amidst shifting online and in-store shopping behaviors plus evolving media consumption patterns, CPG advertisers today are emerging from the pandemic with more challenges than ever before when it comes to effectively targeting, engaging, and converting key audiences. To help them navigate these hurdles, global programmatic media partner MiQ has announced a new partnership with Ibotta, the leading mobile rewards platform in the U.S. Ibotta’s deterministic shopping data, which is collected and verified in real time, is 100% CCPA compliant, sustainably and ethically sourced from its 40 million registered users, and features over 2.5 billion product purchases every year.

MiQ – global programmatic media partner – today announced the launch of their U.S. Hispanic and multicultural practices that will help advertisers best reach and engage U.S. multicultural audiences through more sophisticated, diverse data sets. With an initial focus on the Hispanic demographic and intent to expand its foothold within the Florida market, the company has appointed LATAM expert Amanda Abrarpour to lead the Miami office and overall Hispanic discipline.